Friday 25 January 2013

Domestic IT market: What will drive growth in 2013

New implementations of business software (like enterprise resource planning software) and efforts towards modernization of IT infrastructure will drive the domestic technology market, according to Forrester Research.

This is quite a contrast to 2012, which was a relatively lackluster year for the tech market in India. Worse-than-expected economic growth combined with political gridlock on economic reforms kept the tech market from reaching its full potential in 2012.

Some dynamic pockets of growth existed nonetheless, mostly within Indian companies in the process of globalizing their activities. In these companies, Forrester has witnessed large business software implementations, as well as modernization projects for their IT infrastructure assets.

These investments will continue to drive growth in 2013 in the private sector side of the market. The public sector represents a significant growth opportunity for India's IT spending growth, although the market will experience a slow 7 per cent growth in rupees through 2014 due to the parliamentary elections scheduled for 2014, says a Forrester release.

Computer equipment will continue to lead the Indian tech market: Computer equipment is the largest category of IT purchases and will equal $11 billion in 2013.

Communications equipment growth will slow down in 2013: Following the government's decision to cancel 122 2G licenses allotted in 2008, telecom service providers had to re-acquire the licenses in late 2012. These new payments will significantly weaken the balance sheets of most telecom providers in 2013.

Software and IT consulting markets will be driven by new tech investments in 2013: Cloud, mobility, business analytics, and social are increasingly attracting interest from Indian organizations. The lack of internal technical and management skills will push them to leverage external service providers.

IT outsourcing services will grow faster, but the maturity level will remain low in 2013: At 13 pc growth, this market segment will continue to enjoy above average growth in 2013.

The maturity of these deals has been slow to increase, although Forrester expects that the increasingly complex business, infrastructure, and applications environment will push companies to hand over more responsibilities to the service provider. 

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